Ferrero Rocher_Art&Craft Pasqua 2014_1

 

Ferrero Rocher_Art&Craft Pasqua 2014_2

 

Ferrero Rocher_Art&Craft Pasqua 2014_3

// Who Ferrero Rocher

// Why To increase sales by communicating the brand’s repositioning to the concept “Savour the beauty”.

// What In-store activation

// Innovation behind the idea Savouring the beauty means discovering the coming together of aesthetic and sensory pleasure. The concept, Art & Craft, evokes a craft world, warm and empathic, where the value of everything is enhanced by attention to detail and care in presentation.