// Who Ferrero Rocher
// Why To increase sales by communicating the brand’s repositioning to the concept “Savour the beauty”.
// What In-store activation
// Innovation behind the idea Savouring the beauty means discovering the coming together of aesthetic and sensory pleasure. The concept, Art & Craft, evokes a craft world, warm and empathic, where the value of everything is enhanced by attention to detail and care in presentation.