Colgate Max White One Optic_Beauty Event_1

Colgate Max White One Optic_Beauty Event_2

Colgate Max White One Optic_Beauty Event_3

Colgate Max White One Optic_Beauty Event_4

// Who Max White One Optic, Colgate

// Why To communicate the brand positioning as an “expert in tooth whitening”.

// What In-store activation

// Innovation behind the idea To enhance the brand’s positioning as a genuine beauty complement, associating the Max White One product range with the glamorous world of cosmetics and perfumery.