Unicef_Cenone di Natale_1

Unicef_Cenone di Natale_2


// Who Unicef

// Why Christmas fund collection to fight child malnutrition.

// What In-store activation, ad and web campaign.

//Innovation behind the idea To revolutionize the concept of Christmas donations through micro-donations in-store and online. More than 4,000 “virtual dinner” participants in less than 2 weeks, yielding €85,000.