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// Who Levi’s Italia

 // Why To present the new Autumn/Winter collection.

 // What An event consisting of three stages:

• an unconventional fashion show, to present the new collection;

• incentives, to convey the concept of dynamism;

• a gala dinner, to convey evocations of the winter atmospheres that inspired the collection.

 // Innovation behind the idea After an unusual Fashion Show, the guests experienced the Alpine Bob at Merano 2000: Italy’s longest rail toboggan run.

The event concluded in the dining hall, with scenes of the Dolomites projected on 360° screens and the essences of alpine plants diffused in the air.