// Who Levi’s Italia
// Why To present the new Autumn/Winter collection.
// What An event consisting of three stages:
• an unconventional fashion show, to present the new collection;
• incentives, to convey the concept of dynamism;
• a gala dinner, to convey evocations of the winter atmospheres that inspired the collection.
// Innovation behind the idea After an unusual Fashion Show, the guests experienced the Alpine Bob at Merano 2000: Italy’s longest rail toboggan run.
The event concluded in the dining hall, with scenes of the Dolomites projected on 360° screens and the essences of alpine plants diffused in the air.