// Who Grandi Stazioni
// Why Collecting new user data, increasing customer presence and participation and boost sales in the Santa Maria Novella shopping area.
// What Live Station is a month-long event bringing live shows and entertainment to Florence’s Santa Maria Novella station. The initiative has turned the station into a lively, bustling location, characterizing it as more than just a place to rush through while chasing a train. To encourage shopping on site, activities and events were tied to a competition to win store coupons and tickets to a Madonna concert as the final prize.