Expo Shangai_Italian Pavilion_1

Expo Shangai_Italian Pavilion_2

// Who Barilla, Campari, Divella, Filippo Berio, Molinari, AR.

// Why Be perceived  by the Chinese consumer base as truly Italian and as representing “the best of Made in Italy”

// What Brand experience & product placement at the restaurant in the Italian pavilion.

// Innovation behind the idea Prepare an Italian ‘branded’ menu, with editorial pages inside the menu evoking the brand history.
Plus, product packages were beautifully displayed at the restaurant.