// Who Barilla, Campari, Divella, Filippo Berio, Molinari, AR.
// Why Be perceived by the Chinese consumer base as truly Italian and as representing “the best of Made in Italy”
// What Brand experience & product placement at the restaurant in the Italian pavilion.
// Innovation behind the idea Prepare an Italian ‘branded’ menu, with editorial pages inside the menu evoking the brand history. Plus, product packages were beautifully displayed at the restaurant.