// Who Microsoft – Windows Phone
// Why Launch of the new Nokia LUMIA range
// What Design a Temporary Store dedicated to the launch of the new LUMIA range.
// Innovation behind the idea A very impactful communication project able to enhance the innovative technology of LUMIA range thanks to the dynamic consumption of digital signage; a consistent and effective declination of the product brand identity that highlights the color as a point of difference, also for the detailed range of available accessorizes. Furthermore the presence of a demo area, where consumers can try the promotional products going the best through all the features of the devices thanks to the 4G LTE net by TIM.