Cufrol_Olio Buio Launch_1

Cufrol_Olio Buio Launch_2

Cufrol_Olio Buio Launch_3

// Who Cufrol, Consorzio produttori olio DOP Umbria

// Why Launch a new product in the super premium segment

// What Marketing research & product positioning

// Strategic thinking Building the marketing mix by leveraging the product’s unique production method, starting with the name ‘Buio’