// Who Samsung – Galaxy S6
// Why Temporary Store for the launch of SAMSUNG’s Galaxy S6 flagship phone.
// What For its launch on the Italian market, the Galaxy S6 gets a showcase in Rome’s Leonardo da Vinci airport. The temporary store illustrates the product’s cutting-edge technology thanks to a demo area for the Galaxy S6 and S6 Edge. A premium set-up with touchscreen displays for interactive ‘advergames’ and digital animations highlighting the company’s brand identity.