Ambipur_The Olfactory Candid Camera_1

Ambipur_The Olfactory Candid Camera_2

Ambipur_The Olfactory Candid Camera_3

// Who Ampibur, the air fragrance from P&G

// Why Support sales through in-store promotion, delivering the product’s USP (Ambipur removes bad odors rather than just covering them)

// What In-store activation

// Innovation behind the idea 
Turning a simple display rack into a brand experience opportunity. An “olfactory candid camera” surprises the shopper with a perfumed cloud. A game is also available, with a Pac-Man-like character “eating” bad odors