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// Who TIM

// Why  Launch of the new Tim College product

// What Design and create an ad-hoc packaging for the new product, the in-store supporting elements and the below the line materials

// Innovation behind the idea  A distinctive and impactful communication, that leverages on the graphic codes of the identified target stressing the specific assets of the offer. An integrated project where the concept is applied in a consistent and synergic way on every element. The final result in an in store experience appealing and involving able to get the attention of the target at 360°.