Colgate Max White One Optic_Internal Launch_1

Colgate Max White One Optic_Internal Launch_2

Colgate Max White One Optic_Internal Launch_3

// Who Max White One Optic, Colgate

// Why To present the new product to the sales force.

// What BTL materials able to directly communicate the main product benefits.

// Innovation behind the idea As well as a personalised greetings card, each salesperson received a notepad, a product data sheet and an illuminated case containing the toothpaste and a smartphone lens.