// Who Estathé, Ferrero
// Why To give strong on-shelf visibility to the brand, enhancing each format and facilitating usability by shoppers.
// What Completely personalised shelf for large retail chains.
// Innovation behind the idea The products are ordered and pleasingly displayed using guides and inclined surfaces to facilitate picking up, simplifying format selection and purchasing by the shopper. The complete personalisation of the module, with the brand colour and a crowner evoking the cup format, make the shelf highly recognizable.